HEETS for Previous IQOS Devices

*Important Information: It does not necessarily equal a 95% reduction in risk.  IQOS is not risk-free. ”95% less” represents the average reduction of a range of harmful chemicals(excluding nicotine) compared to the smoke of a reference cigarette. See important information on iqos.com   ​

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^Total savings claim based on the 12-month average cost of smoking 20 cigarettes/day and 20 HEETS per day. The potential savings claim assumes you fully switch to IQOS. For more information including the ONS data used to substantiate the claim, visit www.iqos.com/legal. ​

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**Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under conditions (ambulatory).​

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Important information: IQOS is not risk-free and provides nicotine which is addictive. IQOS is not intended as a cessation device. The best thing any adult smoker can do is to quit tobacco and nicotine altogether. IQOS is designed for use by adults who would otherwise continue to smoke or use nicotine products.

*Important Information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk free. ”95% less” represents the average reduction of a range of harmful chemicals(excluding nicotine) compared to the smoke of a reference cigarette. See important information on iqos.com   ​

**Source: non clinical laboratory study conducted in Switzerland with  human teeth and the most widely used dental composites. Contrary to real world conditions, teeth were not exposed to other staining substances such as coffee, tea or wine, which may influence the results. Important information: If teeth are already stained, switching to IQOS will not reverse the color of those stains. ​

 ***Market research studies conducted in a number of countries with Iegal age nicotine users that either currently smoke cigarettes or smoked cigarettes in the past.​

Important information: IQOS is not risk-free and provides nicotine which is addictive. IQOS is not intended as a cessation device. The best thing any adult smoker can do is to quit tobacco and nicotine altogether. IQOS is designed for use by adults who would otherwise continue to smoke or use nicotine products.